Alexandre Pais

TagComunicação social

"The New York Times" convida os leitores a visualizar e comentar o projeto do seu novo site

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MAY 6, 2013 The New York Times invites readers to view and comment on their new website prototype This afternoon The New York Times sent emails to registered readers to view the prototype of their new website design. The new prototype website does not include changes to the home page and section fronts, but rather new article design and navigation. The purpose of the email is to get reader...

Títulos em suporte papel em queda

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Vendas em banca JAN/FEV diários: CM 112
mil, JN 56, Record 46, O Jogo 18, Público 17, DN 13, i 3 mil.
Vendas em banca JAN/FEV semanários:
Expresso 80 mil, Sábado 37, Visão 29, Sol 13 mil.
Quedas diários: DE 33%, i 20%, O Jogo 17%, JN 15%,
Público 15%, Negócios 15%, DN 14%, Record 11%, CM 3%.
Quedas semanários: Visão 24%, Sol 21%,
Sábado 12%, Expresso 2%.

Um novo caminho: o jornalismo do cidadão

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CITIZEN JOURNALISM Guardian Launches User-Generated Content Platform, GuardianWatch By Lauren Rabaino on April 16, 2013 12:16 PM The Guardian has a new way for the community and newsroom to connect to tell stories via the web, an iPhone app and Android app. GuardianWitness is the organization’s new “open journailsm” platform that lets readers submit pictures, videos and text to journalists...

Avançam os pagamentos por acesso aos sites…

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Papers Worldwide Embrace Web Subscriptions SERRAVAL, France — Newspapers, once reluctant to try to charge readers for access to their Web sites, have begun doing so in droves. Across many of the developed economies of America, Europe and Asia, so-called pay walls are proliferating as publishers struggle to make up for dwindling revenue on their print products. Online advertising, once seen as the...

Conhecer aqueles para quem trabalhamos… eis a questão

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The ‘Financial Times’ Has a Secret Weapon: Data Lauren Indvik For more than a century, publishers knew very little about their audiences: who they were, their interests and professions, or what other materials they were reading. Since newspapers went online two decades ago — The New York Times, The Wall Street Journal and the Financial Times all launched websites between 1995 and 1996...

Aumentam as receitas no digital do The New York Times

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The New York Times is growing digital revenue by thinking like a retailer There is light and shade in a successful paid content business model. It’s not as simple as turning on the paywall and counting the cash – the New York Times’ hybrid model is constantly evolving, based on science and market evidence. With 640,000 digital subscriptions, it’s doing something right...

Parabéns à "TV Mais" (um bis porque faltava um PS importante)

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Tenho de pedir ao meu acionista breve dispensa da solidariedade que devo a todos os títulos da Cofina Media – afinal, vou distinguir uma concorrente direta da “TV Guia” – para assinalar neste blog os 20 anos da “TV Mais”, uma revista à qual me liga uma inapagável relação afetiva e familiar. A “TV Mais” foi fundada por um grande jornalista, com quem tive o...

Parabéns à “TV Mais” (um bis porque faltava um PS importante)

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Tenho de pedir ao meu acionista breve dispensa da solidariedade que devo a todos os títulos da Cofina Media – afinal, vou distinguir uma concorrente direta da “TV Guia” – para assinalar neste blog os 20 anos da “TV Mais”, uma revista à qual me liga uma inapagável relação afetiva e familiar. A “TV Mais” foi fundada por um grande jornalista, com quem tive o...

Washington Post Tries Sponsored Posts

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Washington Post Tries Sponsored Posts There was a time when putting ads on the front page of newspapers was considered risque. Those days are over. The Washington Post became the latest publisher to quit worrying and learn to love sponsored content. WaPo today launched “BrandConnect” that will let marketers create content throughout the WaPo site and on its homepage. It’s kind of like Forbes’...

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