Alexandre Pais

TagComunicação social

Survey: People Aren’t News Reading; They’re ‘News Snacking’


Survey: People Aren’t News Reading; They’re ‘News Snacking’ By editern on June 25, 2013 2:25 PM Mobiles Republic, a global news syndication company, recently released the results from its 2013 survey of news reading habits. The study, based off the responses of over 8,000 of itsNews Republic® app users, indicates that news consumption is rising; as the number of news outlets grows, so do readers’...

The New York Times Tightens Limits on Free Mobile Reading


The New York Times Tightens Limits on Free Mobile Reading Previously Halved Number of Free Articles Available Online Published: June 20, 2013 4INSHARE The New York Times will limit the number of free stories that people can read through its mobile software to three articles per day, part of its effort to coax more readers into signing up for online subscriptions. Beginning on June 27, any mobile...

Paywalls or No Paywalls, Newspaper Revenue Declines Seen Through 2017


Paywalls or No Paywalls, Newspaper Revenue Declines Seen Through 2017 Total Revenue Expected to Keep Declining Over the Next Four Years By: Michael Sebastian Published: June, 2013 Despite the promise of online paywalls and gains in digital readers, U.S. newspapers’ total revenue will continue to decline through at least 2017, a new report said. Total U.S. newspaper revenue is projected to...

Global Newspaper Circulation and Advertising Trends in 2012


Global Newspaper Circulation and Advertising Trends in 2012 June 4, 2013 by MarketingCharts staff Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia,according to the latest World Press Trends survey of the World Association of Newspapers and News Publishers, which includes data from more...



Ana Lourenço, 22 horas de 6 de maio 2013: “Faz hoje dois anos que o Governo ganhou as eleições”.
Nem foi o Governo que ganhou as eleições, nem faz hoje dois anos que é Governo, pois tomou posse a 21 de Junho de 2011. Oh, Ana!…

A agencia Lusa está de volta aos resultados negativos


Resultados da Lusa “no vermelho” no 1.º trimestre pela primeira vez há anos 22 de Maio de 2013 às 12:32:57 , por Meios & Publicidade O administrador executivo da agência Lusa, Afonso Camões, afirmou que os resultados da empresa foram negativos no primeiro trimestre deste ano, uma situação que não se verificava há vários anos. “Pela primeira vez em vários anos, fechámos o primeiro trimestre...

How Publishers Organize for Social Era (como os editores se organizam para a era social)


Publishers are seeing social as a big traffic driver across the board, but the question remains how to organize for this. For some very socially savvy publishers like a Mashable, this can mean a team of five-strong and a detailed strategy for matching pieces of content to the appropriate social platform. Yet for others, social is a much looser affair, involving perhaps a junior employee but with...

Prémio Calhau 30 anos depois


No “Off Side”, quando alguém fazia asneira da grossa, recebia esta comenda… O que terei feito eu? Respondo como a Amália quando a conversa não lhe convinha: “Não me lembro, não me lembro…”

Os 12 prós e contras na escrita de um blog


The 12 Dos and Don’ts of Writing a Blog Categories: Brian Klems’ The Writer’s Dig, What’s New Tags: blogging, Brian Klems, online editor blog, writing a blog.  March 15, 2012 | Brian A. Klems | Comments: 26 Thinking about writing a blog? Been writing a blog for some time now and have yet to establish any growth (and by “growth” I mean “increased pageviews”)? Over the past 10...

“The New York Times” convida os leitores a visualizar e comentar o projeto do seu novo site


MAY 6, 2013 The New York Times invites readers to view and comment on their new website prototype This afternoon The New York Times sent emails to registered readers to view the prototype of their new website design. The new prototype website does not include changes to the home page and section fronts, but rather new article design and navigation. The purpose of the email is to get reader...

Alexandre Pais