Alexandre PaisWashington Post Tries Sponsored Posts There was a time when putting ads on the front page of newspapers was considered risque. Those days are over. The Washington Post became the latest publisher to quit worrying and learn to love sponsored content. WaPo today launched “BrandConnect” that will let marketers create content throughout the WaPo site and on its homepage. It’s kind of like Forbes’...
De: Patrícia Neves [mailto:pa———–@me.com] Enviada: quinta-feira, 20 de Dezembro de 2012 13:56Para: RecordAssunto: O Pai Natal existe, chama-se Record Exmo(s) Sr(s) Tenho um desejo para este Natal, que vejam estes 3m41s de filme que tenho para vocês. Encontra-se no seguinte link: Espero que consigam ajudar a concretizar este pequeno (grande) desejo. Com os melhores...
USA Today Publisher: Paper Not “Unique Enough” For Paywall Despite paywalls popping up across other national newspapers and on smaller regional papers, including those owned by Gannett, Larry Kramer, the president and publisher of Gannett’s flagship USA Today, said today not to expect his paper to follow suit anytime soon. His explanation? The product isn’t “unique enough” at this point to charge...
Newspaper Circulation Holds Steady Again Digital Circulation Now 15.3% of the Total By: Nat Ives Published: October 30, 2012 Paywalls still seem to be paying off for newspapers. The industry’s average weekday circulation over the six months ending in September slipped just 0.2% from the equivalent period a year earlier, according to the latest biannual report from the Audit Bureau of...
Media :: Noticias We, moleremovalat.com, knowing some methods of mole removal on your face. “Para reinventar o modelo de negócio da rádio será necessário alterar o seu próprio paradigma” 26 de Setembro de 2012 às 00:45:40 , por Pedro Durães in “Meios & Publicidade” É esta a opinião da professora Paula Cordeiro, impulsionadora da Rádio em Congresso, iniciativa cuja 3ª edição tem...
The Future Publisher’s Sales Force Josh Sternberg 09.07.2012 Automation has arrived in the media world. Depending on who you talk to, this is going to make publishers rethink the wine-and-dine, press-the-flesh approach to ad sales. It’s not that the machines are replacing the people, although there’s undoubtedly some of that, but sales teams will inevitably grow more specialized and sophisticated...
18 de Novembro de 2011 às 00:50:17, por Elsa Pereira Azeredo Lopes Foi o primeiro presidente da Entidade Reguladora para a Comunicação Social e orgulha-se do seu mandato. Em entrevista ao M&P, Azeredo Lopes, que deixou o cargo há pouco mais de uma semana, não podia ser mais crítico face ao relatório sobre serviço público conhecido esta semana. M&P: O grupo de trabalho para a definição...
Alexandre Pais